Jebel Akhdar, Oman — 18 September 2025 — Al Shams, a leading name in ceramic innovation, unveiled its premium luxury tile brand KASSIA at an exclusive launch event held amidst the serene landscapes of Jebel Akhdar. The occasion marked a defining moment in the brand’s journey to elevate tile craftsmanship into an art form that blends modern sophistication with timeless elegance.

The event captured the essence of KASSIA’s design philosophy — precision, beauty, and innovation — showcased through a captivating visual presentation that reflected the textures, tones, and artistry of its luxury tile collections. Set against the backdrop of Oman’s mountain vistas, the unveiling embodied harmony between natural inspiration and architectural excellence.

Distinguished guests, architects, designers, and industry leaders attended the event, highlighting Al Shams’ commitment to redefining premium surfaces in the region. Speaking at the launch, company representatives emphasized KASSIA’s vision to bring world-class aesthetics and enduring quality to modern spaces.

The KASSIA launch at Jebel Akhdar reaffirmed Al Shams’ dedication to pioneering craftsmanship, setting a new benchmark for luxury and design innovation in Oman and beyond.